branding

Casper is usually referred to as the Oil City, but now researchers are working on how to identify it to residents, visitors and to the world.

Officials with the city of Casper and the Making Casper Brand Board are asking Natrona County residents to participate in an online survey that will be used to help shape Casper’s national brand. “We’re asking citizens of Casper – and beyond, actually – to tell us what they love about the community and what causes concern,” John Patterson, the city manager of Casper, said on Tuesday...

Several city-affiliated agencies are asking Natrona County residents to comment on the city of Casper’s upcoming branding initiative. Casper city manager John Patterson says the first community forum will be held at a branding summit this Friday at downtown Casper's Iris Theater...

Branding season in Wyoming can stretch anywhere from the latter part of April through the middle weeks of June. These events are usually well thought out with neighbors, family and friends coming together to get things done in quick order. Occasionally a quick call for reinforcements is needed...