netflix

Netflix, the one-time master of customer service, just can’t seem to get it right anymore. On Monday, the video rental giant revealed in its third quarter report that it has lost about 800,000 subscribers since June, and the company expects to lose more in the coming months.

Chances are good at least one “d’oh!” was uttered in at least one Netflix conference room Tuesday morning. It seems the company, which on Monday announced it would split up its service and rebrand the DVD-delivery side Qwikster, neglected to lock up the name on Twitter. Now Jason Castillo, who’s owned the @Qwikster name on the microblogging service since April, wants money — big money — to hand it

In the wake of unpopular rate increases that caused customers to cancel subscriptions in droves and resulted in the company stock nosediving, Netflix CEO Reed Hastings apologized in a blog post on Sunday. “I messed up,” he said. “I owe everyone an explanation … In hindsight, I slid into arrogance based upon past success.”