An outreach campaign from the U.S. Forest Service and the new Universal Picture's film, The Lorax, looks to entice kids and their parents out of the house and into the forest. 

 

U.S. Forest Service Chief, Tom Tidwell says a message of conservation and forest enjoyment is a big part of what that Dr Seuss story is all about.

"The message at the end is just of hope and what we need to do to continue to reforest areas and restore areas. So its really an uplifting message."

Tidwell says a series of public service announcements done in partnership with the film production are designed to reach out to kids.

He says if they can get kids interested, then that just might get parents off the couch and out enjoying the National Forest System with them.