Several Casper and Natrona County-based agencies are moving forward with a long-term branding initiative for the city of Casper.

Casper City Council agreed to chip in up to $40,000 toward the project at its meeting Tuesday night.

Casper Area Convention and Visitor’s Bureau CEO Aaron McCreight says his organization will also contribute $40,000 toward the initiative.

“This is an up to $40,000 project for the research and design,” McCreight said. “The CVB has agreed to pay for the research, and the city has agreed to pay for the design up to $40,000.”

McCreight says the branding process is critical for Casper. He says a cohesive brand is needed so Casper can set itself apart from other towns and cities in the region.

“There’s a lot of great communities out there that people can go visit and that people can move their companies to,” McCreight said. “How do we get out there and reach these people and convince them that Casper and the Casper area is the best place for them?”

“You need a vehicle – you need a brand promise for that,” McCreight said.

McCreight says the project has several additional stakeholders, including the Casper Area Chamber of Commerce and the Casper Downtown Development Authority.