At the beginning of April, the Wyoming office of Travel and Tourism launched a new website to mirror the "That's Wy" campaign that has been adopted to drive tourism this travel season.

Living in Wyoming, we will seldom see what the rest of the world gets to see and what is being used to encourage travelers to pick the Cowboy State as a destination.

A friend of mine lives in the Chicago area and took a minute to snap a few pics of this city bus decked out with the latest from the tourism office. As these buses cover the City of Chicago and 35 suburbs, you can imagine the number of people that see this message everyday.

With a downturn in the energy sector, the success of drawing tourists and their dollars to Wyoming becomes even more important this year. We will see if this is the message to bring the masses.