The Making of Casper’s New Brand [VIDEO]
The city of Casper has been on the hunt for a way to trademark our city’s way of life. Back in October of 2013 the city invested $80k to help build a brand for Casper and help draw new businesses and tourism.
The Casper marketing group Adbay was hired to help and consult on the building a new brand. Public summits were held and the input from the community was gathered in the hope of building a new trademark or slogan for Wyoming’s second largest city.
On July 25th, 2014 the first video in the – Making Casper Brand Promise was debuted to the public.
Take a look and let us know if you feel this video is headed in the right direction as the group tries to capture the “Brand” of Casper.
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