WASHINGTON (AP) — The Obama administration is shifting into high gear to promote the new health care law ahead of an Oct. 1 start date for uninsured people to begin signing up.

Health and Human Services Secretary Kathleen Sebelius is revealing premiums and plan choices for 36 states where the federal government is taking the lead. The average sticker price will be $328 a month nationally for an individual plan. Results may vary considerably by state and particular circumstances. A tax credit will work like an upfront discount for most consumers.

Sebelius says about 95 percent of consumers will have two or more insurers to choose from.

The big difference among coverage levels is cost sharing through annual deductibles and copayments.

Bronze covers 60 percent of expected costs; silver, 70 percent, on up to platinum at 90 percent. Bronze plans have the lowest premiums and the highest cost sharing.