CHEYENNE, Wyo. (AP) — The Wyoming Business Council has launched a new campaign aimed at recruiting outdoor products manufacturing and supply chain companies to the state.

The marketing campaign is a combination of national print advertising in industry specific trade publications as well as social media marketing, including a website where visitors can watch video testimonials of Wyoming business owners.

Business Council CEO Bob Jensen says Wyoming offers business men and women the freedom and independence to operate and grow their business in a state that supports them, their products and their employees.

He noted the state's quality of life, overall low cost of doing business, great tax structure and a regulatory policy that facilitates business growth.