The Casper Downtown Development Authority reiterated its desire to keep the momentum up behind downtown revitalization. On Tuesday, board members presented to city council more details outlining what they say are doable steps toward making the core of downtown vital. Key to the revitalization vision, board members say, would be a "branding" of the city of Casper.

"We need to communicate who we are and why we want some of those 4 to 6 million people that come through the Casper area on the way to Yellowstone or Rapid City and Sturgis, why they should stay here or come here."

Mike Stepp is both a DDA board member and owner of Donells Candy downtown. Stepp and others stressed the branding process would apply to the whole city not just downtown.

DDA board members outlined possible funding options that could cover the cost of a branding campaign and other components, including public restrooms and welcome and wayfaring signage. They're urging the city to seek state grants to cover the projected $400,000 in costs.